{"id":172,"date":"2017-04-26T18:05:09","date_gmt":"2017-04-26T08:05:09","guid":{"rendered":"http:\/\/www.eclicks.com.au\/blog\/?p=172"},"modified":"2018-09-10T23:30:58","modified_gmt":"2018-09-10T13:30:58","slug":"apple-search-ads","status":"publish","type":"post","link":"https:\/\/eclicks.com.au\/blog\/apple-search-ads\/","title":{"rendered":"Apple Search Ads Australia"},"content":{"rendered":"

On April 25, 2017, at 10 a.m. PDT, Search Ads became available on the App Store in the UK<\/strong>, Australia<\/strong>, and New Zealand<\/strong>. Every day millions of users proactively visit the app store searching for Apps. In fact, 65% of all app downloads come directly from searches in the app store.<\/p>\n

What are Apple Search Ads?<\/strong><\/p>\n

It\u2019s a new efficient and easy way to promote your app at the top of relevant search results in more markets, in the very moment people are searching for apps like yours. So there are not many better place to invest in the promotion of your app.<\/p>\n

How do they look?<\/strong><\/p>\n

Your Ad will have a blue background and ad disclosure icon and can appear in several formats depending on device and search query.<\/p>\n

\"apple<\/p>\n

How do they work?<\/strong>
\n<\/span>
\n<\/span>Apple Search Ads, automatically create your ads using the meta data and imagery you already provided in your app store listing.<\/span>
\n<\/span>
\n<\/span>You pay on a CPT (cost per tap) basis, where you pay when someone engages with the ad. The targeting works using a powerful feature called \u2018Search Match\u2019. \u00a0This uses the meta data about your app and its genre to automatically match your ad to relevant searches in the app store. \u00a0So it\u2019s more important than ever to make sure the information you provide in your meta data is the best representation of you app. <\/span>
\n<\/span>
\n<\/span>In search ads, relevancy takes priority over bidding. If your app is not relevant to what the user is looking for then the ad won\u2019t show. You can also target by demographic, geolocation and <\/span>add negative keywords.
\n<\/span>
\nHow do you track performance?<\/strong><\/span><\/p>\n

Once campaigns start running you can track the performance and gain detailed insights, including how many taps on your search ads result in app downloads.<\/span>
\n<\/span>
\n<\/span>\"apple<\/span>
\n<\/span>If you are interested in setting up Apple Search Ads and increasing your digital performance<\/a>, then contact us<\/a> today.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

On April 25, 2017, at 10 a.m. PDT, Search Ads became available on the App Store in the UK, Australia, […]<\/p>\n","protected":false},"author":3,"featured_media":174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,4],"tags":[],"_links":{"self":[{"href":"https:\/\/eclicks.com.au\/blog\/wp-json\/wp\/v2\/posts\/172"}],"collection":[{"href":"https:\/\/eclicks.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eclicks.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eclicks.com.au\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/eclicks.com.au\/blog\/wp-json\/wp\/v2\/comments?post=172"}],"version-history":[{"count":14,"href":"https:\/\/eclicks.com.au\/blog\/wp-json\/wp\/v2\/posts\/172\/revisions"}],"predecessor-version":[{"id":190,"href":"https:\/\/eclicks.com.au\/blog\/wp-json\/wp\/v2\/posts\/172\/revisions\/190"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eclicks.com.au\/blog\/wp-json\/wp\/v2\/media\/174"}],"wp:attachment":[{"href":"https:\/\/eclicks.com.au\/blog\/wp-json\/wp\/v2\/media?parent=172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eclicks.com.au\/blog\/wp-json\/wp\/v2\/categories?post=172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eclicks.com.au\/blog\/wp-json\/wp\/v2\/tags?post=172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}